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SALES ENHANCEMENT IN AGRICULTURE INDUSTRIES USING MOBILE APPLICATION

ROSMADI, AHMAD AMIRUL ASRAF (2020) SALES ENHANCEMENT IN AGRICULTURE INDUSTRIES USING MOBILE APPLICATION. IRC, Universiti Teknologi PETRONAS. (Submitted)

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Abstract

Mobile application development is one of the fastest emerging in modern digital technology, where agriculture industries are not exception. Current existing business model which business-to business (B2B) for farmers to sell their agriculture products are seems limited only to middlemen such retailers. With the breakout of pandemic COVID-19 and lockdown order for all sectors in our country, these had directly cut the tied between farmers and middlemen. As farmers had no direct linkage on business-to-consumer (B2C) relation with end-consumers, dumping excess agriculture products is the only option without need to adhere with the additional costs. In this project document, the author will further explain the impact of e�commerce mobile application technology in agriculture industry, how the business-to�consumer (B2C) model will able to be a long-term solution to minimize the dumping excess products action, also shows the comparison between the existing e-commerce mobile apps, and together with the ability and challenges in implementing the mobile application in enhancing sales for farmers.

Item Type: Final Year Project
Academic Subject : Academic Department - Information Communication Technology
Subject: Q Science > Q Science (General)
Divisions: Sciences and Information Technology > Computer and Information Sciences
Depositing User: Ahmad Suhairi Mohamed Lazim
Date Deposited: 23 Sep 2021 23:45
Last Modified: 23 Sep 2021 23:45
URI: http://utpedia.utp.edu.my/id/eprint/21691

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