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A DESIGN AND EVALUATION FRAMEWORK FOR ENHANCING USER EXPERIENCE OF MOBILE AUGMENTED REALITY

IRSHAD, SHAFAQ (2016) A DESIGN AND EVALUATION FRAMEWORK FOR ENHANCING USER EXPERIENCE OF MOBILE AUGMENTED REALITY. Masters thesis, Universiti Teknologi PETRONAS.

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Abstract

Augmented Reality (AR) is a cutting-edge technology that provides a digitally enhanced view of the real world, connecting users with meaningful and useful content in differ ent situations. When AR experiences start to deliver on mobile devices it is termed as Mobile Augmented Reality (MAR). One limitation in the path of revolutionizing MAR is the lack of research understanding of the User Experience (UX) resulting from the unique interaction style and the mixing of real and virtual environments that MAR embodies. Few studies depict information about the user-related challenges of MAR technology. However, because of the increasing importance of UX as a quality attribute in products and services, there is a need to understand the UX in specific emerging fields like MAR. The research study presents a conceptual UX framework for MAR services.

Item Type: Thesis (Masters)
Academic Subject : Academic Department - Information Communication Technology
Subject: Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Divisions: Sciences and Information Technology > Computer and Information Sciences
Depositing User: Ahmad Suhairi Mohamed Lazim
Date Deposited: 24 Sep 2021 14:52
Last Modified: 24 Sep 2021 14:52
URI: http://utpedia.utp.edu.my/id/eprint/21866

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