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HYBRID APPROACH FOR WEBSITE QUALITY EVALUATION: LINEAR WEIGHTAGE MODEL AND FUZZY ANALYTICAL HIERARCHY PROCESS

JATI, HANDARU JATI (2010) HYBRID APPROACH FOR WEBSITE QUALITY EVALUATION: LINEAR WEIGHTAGE MODEL AND FUZZY ANALYTICAL HIERARCHY PROCESS. PhD thesis, UNIVERSITI TEKNOLOGI PETRONAS.

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Abstract

In recent years, many people have devoted their efforts to the issue of quality of website. The concept of quality is consisting of many criteria: quality of service perspective, a user perspective, a content perspective or indeed a usability perspective. The very special nature of the web applications and website pose unique software testing challenges. Webmasters, Web applications developers, and Website quality assurance managers need tools and methods that can match up to the new needs. The result of this study confirmed that criteria of website quality consist of eleven criteria (load time, response time, page rank, frequency of update, traffic, design optimization, size, nu mber of items, accessibility error, markup validation, and broken link). Online diagnostic tools provided in the internet can be used to measure website quality related with criteria that was determined in this research. This decreases the economic and non-economic cost for conducting website evaluation. Online diagnostics tools allow the website designer or researcher to evaluate many websites and to detect potential problems as well as actual problems. This research conducts some tests to measure the quality website of Asian countries via web diagnostic tools online. The researcher proposes a methodology for determining and evaluating the best e-government, Asian airlines, and Malaysian universities sites based on many criteria of website quality. Applying Hybrid model between LWM and FAHP approach for website evaluation has resulted in significant acceleration of implementation, raised the overall effectiveness with respect to the underlying methodology and ultimately enabled more efficient procedure. The result of this study confirmed most of Asian websites are neglecting performance and airlines websites have the best quality performance based on Hybrid Model Evaluation. According to the results of the evaluation process, Airlines sector has the highest average score compare to e-government and university.

Item Type: Thesis (PhD)
Subject: UNSPECIFIED
Divisions: Sciences and Information Technology
Depositing User: Users 5 not found.
Date Deposited: 05 Jun 2012 08:25
Last Modified: 25 Jan 2017 09:42
URI: http://utpedia.utp.edu.my/id/eprint/2919

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