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MYFood: Mobile Malaysian Food Journal

., Fatin Ghazi (2012) MYFood: Mobile Malaysian Food Journal. UNIVERSITI TEKNOLOGI PETRONAS, UNIVERSITI TEKNOLOGI PETRONAS. (Unpublished)

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Food is a necessity for man. For many years, individuals have grown to appreciate and become more passionate for the ideal gastronomic experience. Malaysians, in particular, take their cuisines very seriously. Whether it is over local or abroad dining experiences, food journaling has been practiced for quite some time. From common methods of blogging, sharing on social networks and photography, individuals have learned to take technological opportunity in leveraging food journalism techniques. However, current existing mobile food journal applications in the market are not only limited in number, but also lack comprehensiveness. This study is focused on addressing the aforementioned concern, while aiming to improve mobile food journalism techniques with the aid of MYFood application. In doing so, prior researches on food journalism, Android technology and Malaysian food & culture were also conducted to give a better understanding on market situations as well as user requirements. Throughout the process of achieving the project’s objectives, Rapid Application Development (RAD) methodology was used as it allowed for an iterative approach and integrates customer response for project implementation. MYFood is targeted at technologically inclined food-lovers of any ethnicity background, which offers documentation medium of texts, images and video, aside from added social network sharing as well as location navigation functions. Developed on Android OS, the application is hoped to cater to a wide audience, from within and outside of Malaysia. Findings of this study successfully validated the initial hypothesis: comprehensive mobile food journal applications help improve users’ mobile food journalism techniques.

Item Type: Final Year Project
Academic Subject : Academic Department - Management And Humanities - Business and Marketing
Divisions: Sciences and Information Technology > Computer and Information Sciences
Depositing User: Sharifah Fahimah Saiyed Yoep
Date Deposited: 01 Apr 2013 11:33
Last Modified: 25 Jan 2017 09:39
URI: http://utpedia.utp.edu.my/id/eprint/6272

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