Mobile Advertising Using Bluetooth Pull-based Technology

Advertising on mobile devices has large potential due to the very personal and intimate
nature of the device and high targeting possibilities. This project is called B.L.U.E
system, an advertising system for delivering location-aware mobile advertisement that
allow personalization to mobile phones using Bluetooth pull-based technology. This
report covers the background study, literature review and theory based on research, and
also methodology used in researchand design phase. In research, questionnaire is used to
gather information pertaining to user preferences. Meanwhile, in design phase, the
methodologies used are Incremental Development and Release; and Assembling
Reusable Components. The last two part of this report covers result and discussion from
the research and testing phase, and also recommendationfor future work.