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Mobile Advertising Using Bluetooth Pull-based Technology

Mahmud, Uzwani (2006) Mobile Advertising Using Bluetooth Pull-based Technology. Universiti Teknologi Petronas. (Unpublished)

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Advertising on mobile devices has large potential due to the very personal and intimate nature of the device and high targeting possibilities. This project is called B.L.U.E system, an advertising system for delivering location-aware mobile advertisement that allow personalization to mobile phones using Bluetooth pull-based technology. This report covers the background study, literature review and theory based on research, and also methodology used in researchand design phase. In research, questionnaire is used to gather information pertaining to user preferences. Meanwhile, in design phase, the methodologies used are Incremental Development and Release; and Assembling Reusable Components. The last two part of this report covers result and discussion from the research and testing phase, and also recommendationfor future work.

Item Type: Final Year Project
Academic Subject : Academic Department - Information Communication Technology
Subject: Z Bibliography. Library Science. Information Resources > ZA Information resources
Divisions: Sciences and Information Technology > Computer and Information Sciences
Depositing User: Users 2053 not found.
Date Deposited: 30 Sep 2013 12:01
Last Modified: 25 Jan 2017 09:46
URI: http://utpedia.utp.edu.my/id/eprint/7095

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