Welcome To UTPedia

We would like to introduce you, the new knowledge repository product called UTPedia. The UTP Electronic and Digital Intellectual Asset. It stores digitized version of thesis, dissertation, final year project reports and past year examination questions.

Browse content of UTPedia using Year, Subject, Department and Author and Search for required document using Searching facilities included in UTPedia. UTPedia with full text are accessible for all registered users, whereas only the physical information and metadata can be retrieved by public users. UTPedia collaborating and connecting peoples with university’s intellectual works from anywhere.

Disclaimer - Universiti Teknologi PETRONAS shall not be liable for any loss or damage caused by the usage of any information obtained from this web site.Best viewed using Mozilla Firefox 3 or IE 7 with resolution 1024 x 768.

Leveraging Corporate Social Responsibility (CSR) via Social Networking Website: Knowledge Exchange Enhances Company Sustainability

Mohd Azmi, Siti Noor Ayu (2011) Leveraging Corporate Social Responsibility (CSR) via Social Networking Website: Knowledge Exchange Enhances Company Sustainability. Universiti Teknologi Petronas. (Unpublished)

[img] PDF
Download (7Mb)


This research studies the involvement of PETRONAS' organizations, community and researchers in a PETRONAS-community partnership. The goal of this research is to examine the relationship between the participants involved in leveraging Corporate Social Responsibility (CSR). The research focuses on participation including stakeholder membership, community representation, platform for voice of community, and expectations and interests of members. Data is analyzed using primary (interview and survey) and secondary data( case study) which are segmented in literature reviews, interviews and questionnaires. Results of the research indicate the importance of having Social Networking Site for oil and gas company, specifically PETRONAS in leveraging CSR, which is mainly about fulfilling societal needs. In addition, it also discuss about the importance on participation of PETRONAS' stakeholder and the aptness analysis to study a distinct form of community engagement. Finally, the project discuss some of the implications of the practical and academic contributions of this study as well as its limitations. iii

Item Type: Final Year Project
Academic Subject : Academic Department - Information Communication Technology
Subject: T Technology > T Technology (General)
Divisions: Sciences and Information Technology > Computer and Information Sciences
Depositing User: Users 2053 not found.
Date Deposited: 30 Sep 2013 16:55
Last Modified: 25 Jan 2017 09:42
URI: http://utpedia.utp.edu.my/id/eprint/7499

Actions (login required)

View Item View Item

Document Downloads

More statistics for this item...