The Effective Design of Small Business's Website Interface With Regards To CRM Theories

E-Commerce is an ever growing area of business that shows no signs of slowing
down. Everyday more and more people are buying products online. Searching for a
product within an E-Commerce website is different than browsing the aisles of the local
department store. Therefore this is an important area that marketers focus in order to
discover the potential of World Wide Web to bring huge profits to the business.
The success of e-commerce for any company is greatly dependent on the
appropriate design of its Website. This study investigates the determinants of an effective
Website. A literature survey indicated that the major categories of determinants are: page
loading speed, business content, navigation efficiency, security, and marketing/customer
focus. This project emphasizes on the effective interface design for e-commerce website
in a broader perspective of Customer Relationship Management.
Basically, these research papers focus on the design of interface which should be
incorporated by small business industry particularly in Malaysia. A brief explanation on
project overview and also problem statement is provided at the early chapter. A thorough
literature review has been done on the interface subject where the author focus more on
the design and user interface of the propose website. In addition, the author observes
many Malaysian e-commerce websites interface design, analysts and come out with
propose design. The targeted audience for this prototype is for all users no matter what
type of gender, profession or age.
Finally, based on the guidelines of designing good interface, the author develops a
prototype website that incorporates the concept of e-loyalty with regards to customer
relationship management (CRM) theories.