Cognitive Psychology to Enhance Internet Marketing Website

In this new era, people need money for continuous of life. This has force people to work
and gain money for themselves and also for house-hold income. When both parents are
working, sometimes problem such as child care problem arise. One of the alternatives to
avoid this problem is by earning income from home, which is through home-based
business. The introduction of Internet has helped people those involve in home basedbusiness.
They started to sell the product world-widely through Internet and has their
own virtual shop in the Internet. Cognitive Psychology is one of the methods that can be
used to enhance Internet marketing website. The main objective of this project is to
develop an Internet marketing website that fully implemented Cognitive Psychology
elements. There are a lot of online shopping websites nowadays but some of them failed
to attract customer which lead to fail in internet marketing. The approach proposes for
development of the project is prototyping methodology. A chosen product, which is
ladies dress, will be sold through the website. This project also will provide guidelines
for future use regarding the website development; the architecture of the website by
taking into consideration about Cognitive Psychology.