House Of Silver Mobile Application (HOSAPP): Embrace The Art Of Silver Handicraft

“To know is to love”, it is a best idiom to illustrate the need of awareness creation in attracting attention towards a subject. As such, this project focused on the study, design, development and deployment of mobile application as a medium to create an awareness and further attraction toward House of Silver; a niche retailer of silver handicraft. In addition, as cited by Lavidge and Steiner in an article entitled “A Model for Predictive Measurements of Advertising Effectiveness”, effective marketing is to create the awareness of the product. As it is, House of Silver has a hard time to market and attract buyers due to lack of silver-value knowledge among current consumers. Therefore, the objective of this project is to solve the above mentioned issue by utilizing the use of mobile application in creating consumer awareness and attraction toward House of Silver merchandise.