THE NEXUS OF INTERNAL CORPORATE SOCIAL RESPONSIBILITY PRACTICE AND EMPLOYEE INTENTION TO JOB CONTINUITY: A STUDY OF MALAYSIAN MEDIUM SIZE MANUFACTURING COMPANIES.

The lack of employee intention to job continuity is one of the biggest challenges facing organizations in the 21st century. According to the International Labor Organization, millions of employees are unhappy with their jobs but are there for the purpose of earning income to survive. Existing literature affirms that internal corporate social responsibility plays an important role in ensuring the continuity of employees in the organization. Recently, a number of reports have been issued regarding the insufficient provision of essential internal social benefits to employees in the manufacturing sector. However, the focus of internal corporate social responsibility practice has largely been on providing essential internal social benefits to the employees in their organizations to promote employee intention to job continuity. Additionally, the Malaysian government is set to be a developed country by 2030 (Vision 2030), which calls for an enabling environment that will increase the sustainability of manufacturing sectors through employees' interest on intention to job continuity.