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THE EFFECTIVENESS OF FACEBOOK ADVERTISEMENT IN INTERNET MARKETING

SETH, MUHAMMAD SAFWAN (2011) THE EFFECTIVENESS OF FACEBOOK ADVERTISEMENT IN INTERNET MARKETING. Universiti Teknologi Petronas. (Unpublished)

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Abstract

The main purpose of this research is to explore and to understand systems of homebased businesses, the effectiveness ofFacebook Advertisement in internet marketing and execute a project to market AI-Quran Read Pen and any products by using Facebook as the medium of classifieds. Research method uses in this project are qualitative and quantitative. Attend seminar and interview with successful internet entrepreneur are qualitative method while make online survey with multiple choice question is quantitative method. Furthermore, this research also gathers from primary and secondary methods. For primary method, the authors will gather the data from questionnaire, interviews, surveys, observation and testing while for secondary method the authors will gather the data from existing sources such as journals, eBooks, video, and reading case study or blueprint of successful internet entrepreneur. Finally the results will be recorded and the authors will write the strategy to launch and prove the effectiveness ofFacebook Advertisement in internet marketing.

Item Type: Final Year Project
Academic Subject : Academic Department - Information Communication Technology
Subject: T Technology > T Technology (General)
Divisions: Sciences and Information Technology > Computer and Information Sciences
Depositing User: Users 2053 not found.
Date Deposited: 13 Sep 2013 16:22
Last Modified: 25 Jan 2017 09:41
URI: http://utpedia.utp.edu.my/id/eprint/6731

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