THE EFFECTIVENESS OF FACEBOOK ADVERTISEMENT IN INTERNET MARKETING

The main purpose of this research is to explore and to understand systems of homebased
businesses, the effectiveness ofFacebook Advertisement in internet marketing
and execute a project to market AI-Quran Read Pen and any products by using Facebook
as the medium of classifieds. Research method uses in this project are qualitative and
quantitative. Attend seminar and interview with successful internet entrepreneur are
qualitative method while make online survey with multiple choice question is
quantitative method. Furthermore, this research also gathers from primary and
secondary methods. For primary method, the authors will gather the data from
questionnaire, interviews, surveys, observation and testing while for secondary method
the authors will gather the data from existing sources such as journals, eBooks, video,
and reading case study or blueprint of successful internet entrepreneur. Finally the
results will be recorded and the authors will write the strategy to launch and prove the
effectiveness ofFacebook Advertisement in internet marketing.