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Website Personalization Based on Demographic Data

Kamal Nasir, Intan Najua (2005) Website Personalization Based on Demographic Data. Universiti Teknologi Petronas. (Unpublished)

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Abstract

This study focuses on websites personalization based on user's demographic data. The main demographic data that used in this study are age, gender, race and occupation. These data is obtained through user profiling technique conducted during the study. Analysis of the data gathered is done to find the relationship between the user's demographic data and their preferences for a website design. These data will be used as a guideline in order to develop a website that will fulfill the visitor's need. The topic chose was Obesity. HCI issues are considered as one of the important factors in this study which are effectiveness and satisfaction. The methodologies used are website personalization process, incremental model, combination of these two methods and Cascading Style Sheet (CSS) which discussed detail in Chapter 3. After that, we will be discussing the effectiveness and evaluation of the personalization website that have been built. Last but not least, there will be conclusion that present the result of evaluation of the websites made by the respondents.

Item Type: Final Year Project
Academic Subject : Academic Department - Information Communication Technology
Subject: Z Bibliography. Library Science. Information Resources > ZA Information resources
Divisions: Sciences and Information Technology > Computer and Information Sciences
Depositing User: Users 2053 not found.
Date Deposited: 04 Oct 2013 15:27
Last Modified: 25 Jan 2017 09:46
URI: http://utpedia.utp.edu.my/id/eprint/8150

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