Website Personalization Based on Demographic Data

This study focuses on websites personalization based on user's demographic data. The
main demographic data that used in this study are age, gender, race and occupation.
These data is obtained through user profiling technique conducted during the study.
Analysis of the data gathered is done to find the relationship between the user's
demographic data and their preferences for a website design. These data will be used as a
guideline in order to develop a website that will fulfill the visitor's need. The topic chose
was Obesity. HCI issues are considered as one of the important factors in this study
which are effectiveness and satisfaction. The methodologies used are website
personalization process, incremental model, combination of these two methods and
Cascading Style Sheet (CSS) which discussed detail in Chapter 3. After that, we will be
discussing the effectiveness and evaluation of the personalization website that have been
built. Last but not least, there will be conclusion that present the result of evaluation of
the websites made by the respondents.