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Usability Centric Home-based Business Internet Marketing Website

Faris @ Paris, Siti Fazira (2011) Usability Centric Home-based Business Internet Marketing Website. Universiti Teknologi Petronas. (Unpublished)

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Abstract

The internet has evolved into a dynamic source of information as well as an extraordinary marketing tool that is able to reach nearly any user. Many businesses now use internet marketing as one of the platform to do businesses especially the home-based business. The objectives of this project are to study the factors towards contributing the success of internet marketing. and to design and develop a usability-centric home-based business internet marketing website. Jn internet marketing. one of the major problems that the business mvncr often encounter is the poor website design. This project will concentrate on how to optimize thew ebsite design of home-based business internet marketing and make it usability-centric rather than iorcing the customers to change their behavior to accommodate the website. for the scope of study. the first part covers on the lack of success in home-based business internet marketing and the factors of it. The other part of this project covers the research on usability-centric website .design. The methodology use in this research is the study and analysis of the related works on homebased business. internet marketing and the usability of internet marketing website. The usability guidelines ior website that has been studied are the HSS Guidelines. ISO DIS 9241- 151 and the JJSC Guidelines. Furthermore. a real home-based business and _internet marketing website will be design. setup and launch. The product chosen for the business is second hand compact disc games (CD games). After the setup of the business through online, a user experience testing (UET) will be conduct to determine whether the website has met the criteria of a usability-centric website. Future home-based business owner who wish to go for internet marketing can use the finding and information in this project as a guideline for them to develop their business and. their internet marketing websiie:

Item Type: Final Year Project
Academic Subject : Academic Department - Information Communication Technology
Subject: T Technology > T Technology (General)
Divisions: Sciences and Information Technology
Depositing User: Users 2053 not found.
Date Deposited: 09 Oct 2013 11:07
Last Modified: 25 Jan 2017 09:42
URI: http://utpedia.utp.edu.my/id/eprint/8777

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