Usability Centric Home-based Business Internet Marketing Website

The internet has evolved into a dynamic source of information as well as an extraordinary
marketing tool that is able to reach nearly any user. Many businesses now use internet
marketing as one of the platform to do businesses especially the home-based business. The
objectives of this project are to study the factors towards contributing the success of internet
marketing. and to design and develop a usability-centric home-based business internet
marketing website.
Jn internet marketing. one of the major problems that the business mvncr often encounter is
the poor website design. This project will concentrate on how to optimize thew ebsite design
of home-based business internet marketing and make it usability-centric rather than iorcing
the customers to change their behavior to accommodate the website. for the scope of study.
the first part covers on the lack of success in home-based business internet marketing and the
factors of it. The other part of this project covers the research on usability-centric website
.design.
The methodology use in this research is the study and analysis of the related works on homebased
business. internet marketing and the usability of internet marketing website. The
usability guidelines ior website that has been studied are the HSS Guidelines. ISO DIS 9241-
151 and the JJSC Guidelines. Furthermore. a real home-based business and _internet
marketing website will be design. setup and launch. The product chosen for the business is
second hand compact disc games (CD games). After the setup of the business through online,
a user experience testing (UET) will be conduct to determine whether the website has met the
criteria of a usability-centric website. Future home-based business owner who wish to go for
internet marketing can use the finding and information in this project as a guideline for them
to develop their business and. their internet marketing websiie: