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FACILITATING DISTRIBUTED WORK WITH MARKETING AGENT MONITORING SYSTEM (MAMS)

HIDAYATI, AMANDA ROFI'AH (2007) FACILITATING DISTRIBUTED WORK WITH MARKETING AGENT MONITORING SYSTEM (MAMS). Universiti Teknologi PETRONAS. (Unpublished)

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Abstract

Many companies today are averaging productivity gains 15 per cent to 20 per cent by assigning managers and workers distributed work arrangement according to some exploratory research. Thus, in order to decentralizing the work of marketing and sales representatives, companies are throwing a lot of field representatives or marketer to supermarket, offices, and other public places where they might sell their product or services. Few systems have been developed in order to support marketer work Nevertheless, some of the system had shortcomings. The marketer can not access the system from the client site. Hence, he or she should spend a few hours in the evening to report their work. The marketer also found the system to be inflexible. The input given is menu driven so that important information might not be recorded. The system is also prone to input error because marketer needs to re-enter the information. Moreover, the system can not assist the manager in monitoring and supervising their employee performance when they are not based in the office. The objective of the study is to ' develop a monitoring system that will save marketer time. Besides that the monitoring system should be accessible and have minimum error. In addition, it should cost efficient in terms of economic perspective. Marketing Agent Monitoring System (MAMS) is developed to assist the manager supervising the marketing agent. Short Message Technology (SMS) Gateway technology is utilized in this system. In MAMS, marketing agents' mobile phone and department's computer will be connected by the system which consists of a mobile phone and a personal computer. The information to and from marketing agents will be handled by MAMS.

Item Type: Final Year Project
Academic Subject : Academic Department - Information Communication Technology
Subject: T Technology > T Technology (General)
Divisions: Sciences and Information Technology
Depositing User: Users 2053 not found.
Date Deposited: 24 Oct 2013 15:31
Last Modified: 25 Jan 2017 09:45
URI: http://utpedia.utp.edu.my/id/eprint/9802

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