FACILITATING DISTRIBUTED WORK WITH MARKETING AGENT MONITORING SYSTEM (MAMS)

Many companies today are averaging productivity gains 15 per cent to 20 per cent by
assigning managers and workers distributed work arrangement according to some
exploratory research. Thus, in order to decentralizing the work of marketing and sales
representatives, companies are throwing a lot of field representatives or marketer to
supermarket, offices, and other public places where they might sell their product or
services. Few systems have been developed in order to support marketer work
Nevertheless, some of the system had shortcomings. The marketer can not access the
system from the client site. Hence, he or she should spend a few hours in the evening to
report their work. The marketer also found the system to be inflexible. The input given
is menu driven so that important information might not be recorded. The system is also
prone to input error because marketer needs to re-enter the information. Moreover, the
system can not assist the manager in monitoring and supervising their employee
performance when they are not based in the office. The objective of the study is to
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develop a monitoring system that will save marketer time. Besides that the monitoring
system should be accessible and have minimum error. In addition, it should cost
efficient in terms of economic perspective.
Marketing Agent Monitoring System (MAMS) is developed to assist the manager
supervising the marketing agent. Short Message Technology (SMS) Gateway
technology is utilized in this system. In MAMS, marketing agents' mobile phone and
department's computer will be connected by the system which consists of a mobile
phone and a personal computer. The information to and from marketing agents will be
handled by MAMS.