Application of Kansei Engineering Method in the development of e-Government job portals

Nowadays, companies often find it difficult to predict consumers’ needs and
requirements and have been looking for ways to quantify customers’ impression on
their products. Kansei Engineering (KE) is a method originated from Japan that could
be used in achieving the companies’ goal. This method is often used in humanoriented
product development to generate products with improved economic value. In
this study, Kansei Engineering is applied in website development. This study reveals
that e-government websites in Malaysia have lower usability values among the others
website domains. There is a significant potential of improving the usability value of
the e-Government job portals by implementing a effective usability testing
methodology on them. This study aimed to use usability as a testing method by
applying Kansei Engineering in the evaluation of e-Government job portals in
Malaysia. This study proposes to improve the quality of job-seeking website managed
by Malaysia government by measuring the user experience of the website users. The
research is aimed to address the dominant factors that affect the impression of a user
on the website as well as to compare the design elements of other sample job-seeking
websites. Methodologies devised from the investigation are based on proven and
existing approaches by other researchers of the same field. Thus, recommendations
obtained and analysis of the results shall be useful to guide the improvement of
existing job portals to better serve the good cause of its existence.