THE DEVELOPMENT OF A STORYTELLING FRAMEWORK TO SUPPORT KNOWLEDGE MANAGEMENT PROCESSES

In knowledge management (KM), storytelling is used primarily as a tool to
capture and transfer knowledge that has tacit qualities. Knowledge with tacit
qualities is best represented through storytelling. However, the idea of using
storytelling in KM settings is less understood by organizations. Numerous academic
and non-academic literatures have been published in the area of storytelling and
knowledge management. From the literature survey that has been conducted, a gap in
the area of storytelling and knowledge has been identified. From the literature
survey, there seems to be a lack of studies conducted on a framework that integrates
the storytelling elements (i.e structure, components and attributes) and construction
process with knowledge management elements namely the perception and issues that
surrounds the use of storytelling as a KM tool in the organization.