TourDroid: Mobile Travel Assistant: A Visit Perak Year 2012 Case Study

Tourism has always been among the nation’s most profitable sector. Without it,
Malaysia cannot be this prosper and well developed. Governments have always
increased their investments in seeing this sector to grow harmoniously. With the correct
way of advertising and marketing – most preferably the cheapest way possible, the
tourism sector would be able to create much more inflow to the nation. An empirical
study is done to link up how Android Smartphone application can become the most
influential marketing tools in promoting tourism with the objective to redefine tourism
experience to the tourists and travelers. With Perak State Tourism as the ‘client’ and
Visit Perak Year 2012 as the case study, this project is aimed to help Perak Tourism
provides better assistance to tourists who visit Perak by providing them with a mobile
application called “TourDroid” functioning as a mobile checklist of fun and must-do
activities at iconic places around Perak. The scope of this project is narrowed to top 10
icons of Perak namely, Royal Belum State Perak, Matang Mangrove Forest, Gua
Tempurung, Perak’s Herbal Garden, Sungai Klah Hot Spring, Orang Utan Island, Zoo
Taiping & Night Safari, Ipoh’s lime stones caves, Lumut & Pangkor Island and last but
not least Kuala Kangsar as the crafts and arts hub of Perak. As the project goes, the
deliverables would be a mobile application using Android operating systems called the
TourDroid. By leveraging on the market potential of Android OS, TourDroid as a
mobile application is seen to be a great opportunity to be further enhanced and provide
better service to tourists.