Mobile Car Rental System

This paper gives an overview of "M-commerce" approaches that allow car-rental
companies in Malaysia to upgrade and optimize their business processes. First it
addresses issues that are found in traditional car rental sector like slow turnaround and
large amount of time needed to do reservation. Later it describes how these issues are
solved using new mobile technology that provides true mobility, instant information and
better customer service over traditional manual and wired online car rental business. To
achieve a positive result author applied prototyping methodology tliroughout this project
that quickly provides a system for the users to interact with. The successful result in the
end of this project proved that mobile technology can easily and efficiently be applied to
businesses that provide services, such as car rental companies. However drawbacks were
also found, which are small memory, limited functionality and limited content of mobile
devices that can be eliminated in future with new developments of wireless devices and
communication infrastructures. Finally this project paper highlights the result of research
and development activity that was carried out to develop new system, which will benefit
car-rental companies in a way increasing number of customers, reducing operating cost
and finally making them more competitive in our rushing world.