Survey Engine Management System

In today's highly competitive marketplace, business owners are continuously forced to act
quickly in order to increase profits, create effective customer acquisition programs, and
reduce customer defection. Web-based surveys continue to take on a strategic and
instrumental role in the customer life cycle as they enable companies to gain valuable
feedback, and hear the "voice" of the customer. The overall objective of the study is to
identify whythe issues of online surveys currently provided in Malaysia and to recognize
important features to be considered at the implementation phase to enable successful
implementation of a sound survey engine. Previous research efforts show that although
plenty of survey engine have beendeveloped, much effort and research is still needed to
ensure proper feedback and higher response rate from the targeted audience. It is hoped
that all the necessary information will be collected through the use of surveys, journals,
previous researches and interviews. At the end of this study, a thorough and detailed
survey engine will be created. It is hoped that this study will be able to achieve its
objectives and make important contributions to the improvement of the creations of
online surveys; particularly to the e-business sector in Malaysia.
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