Items where Author is "Chua, Kuan Yong"

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Thesis

Chua, Kuan Yong (2024) ESTIMATION OF CUSTOMER LIFETIME VALUE (CLV) WITH RECOMMENDATIONS FOR MARKETING ACTIONS TO ACHIEVE BUSINESS IMPACT FOR E-COMMERCE PLATFORMS: A CASE OF SHOPEE AND LAZADA IN MALAYSIA.CW. Masters thesis, UNIVERSITI TEKNOLOGI PETRONAS.

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