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CONTEXTUAL ADVERTISING: MATCHING CONTENTS WITH POTENTIAL VIEWERS

Mohamed Arifin, Muhamad Rizuan (2013) CONTEXTUAL ADVERTISING: MATCHING CONTENTS WITH POTENTIAL VIEWERS. Universiti Teknologi Petronas.

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Abstract

Advertisement is the form of information use by the company to deliver marketing messages to attract potential customers. Matching the right content in the right place is important in managing online advertising. The matching content tool is used in the advertising company to insure the online advertisement that display in the viewer screen are matched to the information that searched. Viewers will feel comfortable with the right advertise content that really compliment their needs. The advertisement attracts the viewer to buy the product and service that advertiser offer. This made advertiser achieved the main goal of the investment in the advertising. This project purpose is to improve or enhance the management of the advertisement that match the viewer need and searching through the internet platform. The conventional online advertisements are display according to the bidding rate involving publisher and advertiser agreement. The project also tries to focus on optimizing revenue from matched advertising tool use in investing for online advertisement.

Item Type: Final Year Project
Academic Subject : Academic Department - Information Communication Technology
Subject: UNSPECIFIED
Divisions: Sciences and Information Technology > Computer and Information Sciences
Depositing User: Users 2053 not found.
Date Deposited: 28 Feb 2014 11:48
Last Modified: 25 Jan 2017 09:39
URI: http://utpedia.utp.edu.my/id/eprint/13589

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