CONTEXTUAL ADVERTISING: MATCHING CONTENTS WITH POTENTIAL VIEWERS

Advertisement is the form of information use by the company to deliver
marketing messages to attract potential customers. Matching the right content in the
right place is important in managing online advertising. The matching content tool is
used in the advertising company to insure the online advertisement that display in the
viewer screen are matched to the information that searched. Viewers will feel
comfortable with the right advertise content that really compliment their needs. The
advertisement attracts the viewer to buy the product and service that advertiser offer.
This made advertiser achieved the main goal of the investment in the advertising.
This project purpose is to improve or enhance the management of the
advertisement that match the viewer need and searching through the internet
platform. The conventional online advertisements are display according to the
bidding rate involving publisher and advertiser agreement. The project also tries to
focus on optimizing revenue from matched advertising tool use in investing for
online advertisement.